There is no doubt that today "green" initiatives are becoming more and more common in the marketplace. Consumers are becoming more aware of their impact on the earth, and are making decisions based on this knowledge. So it is wise to consider "greening" your company prior to startup.There are many different steps that you can take in every business to be more environmentally conscious. By starting green steps in the beginning you can cut down on waste and expenses of implementing these steps later, and your business and assets will be worth more in the long run.
The easiest green step for any business to take is recycling. Don't just do it though, incorporate it into your company's culture. Starting now with minimal employees it is very easy to make recycling a part of your normal process. Then take it a step further. Most offices these days locate paper recycling bins near printers and copiers, but what about plastic, aluminum, wood, etc.
Houston has a stark lack of residential recycling pickup, so how about including employees by encouraging them to bring in household recyclables as a weekly contest. For the small cost of transport you can often get paid for what you drop off and that can be added to your bottom line, not to mention the increased employee morale when they feel like their company is making a difference.
The green location is another step. When you are choosing an office it is wise to start your search with locations that use sustainable technologies. Often time these places cost more in rent or initial investment but the utilities are less and could pay off in a matter of years.
The trick here is to use educated professionals that can advise you in the best decisions. Try using an EcoBroker or a LEED AP in your real estate search. These professionals can advise you and educate you on what properties and what investments will pay off more in the long run. Or if you already own the property hire a green consultant that can advise you of changes you can make that have the best payoff and shortest payback period.
Build it green. When searching for materials to furnish your office or build your location search for reclaimed materials first. Often times you can find used office furniture, flooring, fixtures, etc. Using materials that would otherwise end up in landfill reduces waste. With a little elbow grease you and your employees can make the old look new again and add more savings to the bottom line.
Also ask that the office be painted with Low or No VOC paints, stains, or finishes, these cost the same as normal products and improve air quality which earns you points with EH&S.
Doing these few things will give your company a competitive edge. You can include this in your advertising and sales pitches, and it will increase your valuation should you choose to sell your company at a future date. Environmental initiatives are becoming more commonplace and are bound to become mandatory in the future. Be ahead of the curve and go green now.
